Alchemistry: Virtual assistant services rooted in empathy, diligence and professionalism
​I have 30 years' experience in the corporate world working at senior management level and over seven years working as an holistic therapist.
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My core focus has always been to truly listen and understand my clients' needs and objectives ensuring that I can successfully deliver their requirements and optimise their budget.
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I have led B2B Customer Relationship teams and worked with major organisations like Sky TV, TSB, TJX Companies (TK Maxx), Financial Times, and The Guardian.
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My expertise includes CRM/Database design, marketing, digital transformation, strategic thinking, programme management and stakeholder engagement. Effective communication drives my success.
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Explore the sections below to learn more about the services I can offer for both corporate and personal needs.
Hi I'm Alex...
Over the last seven years I have devoted my spare time to train and qualify as a Craniosacral Therapist and Homeopath which has given me a different and enjoyable perspective and feeds into my desire to see people living their best life.
I have four grown up children and seven grandchildren, some of whom reside in Australia, and they all keep me busy, so it is just as well I train most days at Marlow Rowing Club!
Rowing has also brought much joy to my life in many respects – I love the community and enjoy training with like-minded people and being part of a crew boat. Competitiveness has always been part of my DNA so getting a medal at Henley Masters Regatta was high up on my sense of achievements.
I’m a very active person who is committed to family and friends.
Based in Maidenhead, Berkshire
Rower, Paddler Boarder and Runner!
Having recently started working in Complementary Therapies, as a Craniosacral Therapist and Homeopath, I remain passionate about the corporate world and am eager to continue supporting within that environment. The skills and insights I have gained over the last thirty years, including being a therapist for the past seven years will undoubtedly enhance my contributions to the corporate sector.
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My experience and skill sets range from being at the forefront of CRM/Database design, build and hosting to marketing and supporting a company in their digital transformation.​ All areas of my roles demand vision and strategic thinking alongside programme and key stakeholder management.
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Communication is absolute key for me - bringing people along the journey of change to enable success of any strategy.​ I am offering up my knowledge, experience and skill sets to support both Corporate and Personal needs so check out both Services sections.
Strength Finder Top Five
WOO, Learner, Connectedness, Positivity, Relator
My Skill Sets
Institute of Direct Marketing – Interactive and Direct Marketing Diploma including Digital Marketing Strategy
Strategic Selling - Miller Heiman
Proficient in Word, PowerPoint and Excel applications
Salesforce
Tableau
Qliksense
Plus many more software applications
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Myers Briggs
ESFP (Entertainer) is a personality type with the Extraverted, Observant, Feeling, and Prospecting traits. These people love vibrant experiences, engaging in life eagerly and taking pleasure in discovering the unknown. They can be very social, often encouraging others into shared activities. No other type is as generous with their time and energy when it comes to encouraging others, and no other type does it with such irresistible style.
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